On 8 September, 2011, MOMOKING Press Conference & Signing Ceremony of Image Licensing Between MOMOKING and Cola Cao was held at Hall 1C of Xiamen International Convention Center. Director of Valencia Foreign Trade Bureau, general manager of Cola Cao Food Ltd., representatives from Xiamen Municipal Bureau of Publicity, Xiamen Municipal Bureau of Culture, Xiamen Municipal Bureau of Civil Affairs, Xiamen Municipal Bureau of Information Technology, Xiamen Municipal Committee of Communist Youth League, etc. attended the conference.
In the morning, the guests were sent to the convention center by MOMOKING cars and bus. Then they were led to the sign-in desk to get gifts before sitting down by the MOMOKING staff that had been waiting there. As more and more attendees showed up, the hall became rather boisterous. Many attendees took photos with MOMOKING and MOMOQUEEN at the entrance, and were attracted by the lovely and novel package of MOMOKING cakes, which were so delicious that they kept praising.
At 9:35, Cui Dan, the host from Xiamen News Cast, introduced the honored guests one by one and announced the start of the conference.
Then Cui Dan introduced the animation – Adventures of MOMOKING and asked the attendees how MOMOKING was created, how it became famous and how it joined hands with Cola Cao, which aroused much puzzlement. In huge expectation, the general manager of Xiamen Momoland Import & Export Co. Ltd., Mz. Sze, gave the welcome speech. She introduced the history of MOMOKING, how it fully used the resources and its successful transformation, and then she told everyone her faith and resolution that “in the near future, MOMOKING, the brand created in China, will spread to every inch of the world and will build a harmonious world together with the others”, which won a big round of applause.
Latter, the host raised another question - why the leading food giant chose MOMOKING, which aroused much interest again. Thereupon the second speaker, general manager of Cola Cao Food Ltd. Joan Cornella, gave his speech. He started his speech in fluent Chinese, which surprised all the attendees and then he told the story between Cola Cao and MOMOKING in English. With consecutive interpreting, the attendees knew that MOMOKING, created out of the famous Monkey King, embodied the wisdom of Chinese. It was a perfect combination of Chinese tradition and modern fashion. What’s more, it was not only flexible and malleable, but also fashionable and adorable, which resembled with the product orientation of Cola Cao. There was one thing should be mentioned, in Mr. Joan Cornella’s speech, he made a flexible use of an ancient Chinese poem -众里寻他千百度，蓦然回首那人就是MOMOKING (we had kept searching so hard but suddenly we found MOMOKING just as the one we want), which received many knowing smiles from the attendees.
After the speech, there came the most excited moment. With the exciting background music, the Signing Ceremony of Image Licensing between MOMOKING and Cola Cao began. In the shining spotlights, Mz. Sze passed the authorization tablet to Mr. Joan Cornella. The historical moment thus became a freeze frame.
There were some people helped in the cooperation between MOMOKING and Cola Cao. Elena Bisbal, the director of Valencia Foreign Trade Bureau, was one of them. As the director, she always pushed forward the commercial development and cooperation between China and Spain. She had met many excellent companies, among which MOMOKING was the first innovative cartoon company she knew. She expressed her affection to MOMOKING for it was lively, fashionable and very Chinese. Besides, she thought the well-known brand with the good image, sales miracle could be expected soon.
MOMOKING, as the first cartoon company in Fujian that exported to foreign countries, is rooted in Xiamen. It could not have achieved such rapid development without the guide and support of authorities concerned. Mr. Liu Donglin, deputy director of Xiamen Municipal Bureau of Information Technology gave a speech. Mr. Liu cared much about Xiamen cartoon industry. From a broader view, he thought the signing ceremony was an important event not only for Xiamen cartoon industry but also for that of whole China.
When all the speeches were finished, Mz. Sze answered the questions from some reporters.
At 10:15, the host announced the end of the ceremony. “MOMOKING Press Conference & Signing Ceremony of Image Licensing Between MOMOKING and Cola Cao” was successfully accomplished. Many guests were accompanied by MOMOKING staff to Software Park, Phrase II to visit MOMOKING office.
2011 is the fourth year of MOMOKING and it is a vital year for MOMOKING. MOMOKING hoped that more people would know MOMOKING via CIFIT (China International Fair for Investment & Trade), which was sponsored by China Ministry of Commerce, United Nations Conference on Trade and Development, United Nations Industrial Development Organization, World Association of Investment Promotion Agencies, International Finance Corporation, etc. With fifteen years’ efforts, CIFIT has become an important carrier and platform for global investment. It has attracted many government departments, investment agencies and companies. It was said that the CIFIT this year is more internationalized, effective and improved. And its function as the information platform has been strengthened and novelty has been brought to the fair.
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